FREE TO ROAM / SUMMER 2012

This years summer campaign was all about heading into the unknown, going on adventures with friends and having a whole lot of fun doing it. The campaign was shot in the beautiful summer holiday location of Bali.

Bali is a place a lot of Australians have travelled to and have great memories of. We wanted to create our own memories of it so we went 'roaming'. We went on bike rides to fruit markets in the mountains, walked through rice terraces, wandered the back streets of shops, ate lunch where the locals eat, swam and surfed at amazing beaches and finished off with some drinks at sunset on the beach.

Here are a selection of shots that are in the catalogue mixed in with some shots never seen before. The campaign is in-store and online now. Photography by Gary Parker.
To view the catalogue click here.
To watch the vibe clip click here.

THE GOOD FOLKE

Folke are a relatively new brand that we have stocked over the last couple of seasons. We are currently running a great promo in-store and online with them. All you have to do is buy any Folke product from us and you go into the draw to win a $1500 travel voucher.














































With little information online about the brand, we thought we would ask the good folk at Folke a few questions to try and get an insight into the brand and their inspirations.

Can you please introduce yourself and tell us what you do at Folke?
My name is Sam Elsom I started Folke with a couple of artists Dane Rosser and Chris Honey who live life they way it's supposed to be lived. We had a vision to create a brand around the way we live and what we love to do. Its about trying to make your occupation work in with your life rather than your life work in with your occupation. My role at Folkeis in sourcing the organic cotton used in our garments and designing collections.

How old is Folke and where did it come from?
We started Folke in 2009. It really started with an idea of using creative outlets to offer something unique to the market and do it with a new perspective on the way we work.

What outside of the fashion world inspires you? Do you have outside interests that feed into Folke?
Living Life! Getting outta here! Whether its travelling through India or boat trips in the Maldives or even road trips up the coast trawling through op shops in the small towns along the way. Of course music, art, photography are all major inspirations.... especially music... what road trip is complete without awesome tunes?

What were your inspirations for the Summer 2012 collection?
We took inspiration from the early 90's with the bright colour palate to the busy prints. The back and front print tees and old location prints. Something you might of picked up on a cheesy Gold Coast holiday back in the day. Its all light hearted and in good fun.

If you had a $1500 travel voucher, what would you do with it?
Are you kidding? Straight to Bali!!!!

What does the future hold for Folke?
I don't have a crystal ball but I'm pretty sure its big and it's bright!!! haha

Keep an eye out for the Folke windows that are in-store now. Shop Folke here.

TAME IMPALA - LONERISM

Lonerism is Perth band Tame Impala's synthed-out, psychedelic second album. It follows the bands first album, Inner Speaker which was released in 2010. Lonerism was recorded in-between studios in France and Perth.

Tame Impala are playing the Parklife Festival which hits Melbourne this week as well as touring nationally in December. You can also stream the album this week before it comes out on October 10 via Triple J here.

THE HEART & THE SEA

'The Heart & The Sea' is the latest creation by Nathan Oldfield and explores the joy that lies at the very centre of a surfing life; family, friends and a shared intimacy if the sea. Filmed on location in Australia, New Zealand, France and Spain this magical trailer that captures the true spirit of surfing.
The Heart & The Sea: Official Trailer from Nathan Oldfield on Vimeo.

LUCAS BEAUFORT

Lucas Beaufort draws on skateboard and snowboard magazine covers. He uses elements from the cover and overlays illustrations to produce a one-off piece of art. To view more of these great illustrations head over to his blog here.

MINK PINK SUPED UP SLASHERS COMPETITION

MINK PINK have recently started the 'Suped Up Slasher' competition. Let your inner designer loose on your MINKPINK slasher shorts and enter their comp to win yourself a $1000 MINKPINK wardrobe!

For more details and to enter click here.

Shop MINK PINK Shorts here.

THIS IS ALEX - TOME 4

RVCA team rider Alex Knost is one creative cat. He is known for his free spirit and creativity, and his surfing style replicates this. 'This is Alex' is a video portrait of the Californian surfer / artist / musician.


THIS IS ALEX -TOME 4 from Desillusion Magazine on Vimeo.

VANS - SINCE 66

If you love Vans as much as we do then you will love this short film by Eliot Rausch. It embodies the essence of the brand and talks about how the iconic footwear company started. It's such a great story and a great little film.


SINCE 66 from Vans OffTheWall.TV on Vimeo.

ELECTRIC BLUE HEAVEN

GLOBE'S ELECTRIC BLUE HEAVEN from GLOBE on Vimeo.

PARKLIFE 2012

The Parklife 2012 lineup was announced this morning and it's looking pretty nice. Local favourites The Presets and Tame Impala will no doubt have new music to play as they are expected to release new albums later in the year. Also on the lineup are big internationals Passion Pit and Plan B who are also releasing new albums later this year, making it a great festival for new music.