With little information online about the brand, we thought we would ask the good folk at Folke a few questions to try and get an insight into the brand and their inspirations.
Can you please introduce yourself and tell us what you do at Folke?
My name is Sam Elsom I started Folke with a couple of artists Dane Rosser and Chris Honey who live life they way it's supposed to be lived. We had a vision to create a brand around the way we live and what we love to do. Its about trying to make your occupation work in with your life rather than your life work in with your occupation. My role at Folkeis in sourcing the organic cotton used in our garments and designing collections.
How old is Folke and where did it come from?
We started Folke in 2009. It really started with an idea of using creative outlets to offer something unique to the market and do it with a new perspective on the way we work.
What outside of the fashion world inspires you? Do you have outside interests that feed into Folke?
Living Life! Getting outta here! Whether its travelling through India or boat trips in the Maldives or even road trips up the coast trawling through op shops in the small towns along the way. Of course music, art, photography are all major inspirations.... especially music... what road trip is complete without awesome tunes?
What were your inspirations for the Summer 2012 collection?
We took inspiration from the early 90's with the bright colour palate to the busy prints. The back and front print tees and old location prints. Something you might of picked up on a cheesy Gold Coast holiday back in the day. Its all light hearted and in good fun.
If you had a $1500 travel voucher, what would you do with it?
Are you kidding? Straight to Bali!!!!
What does the future hold for Folke?
I don't have a crystal ball but I'm pretty sure its big and it's bright!!! haha
Keep an eye out for the Folke windows that are in-store now. Shop Folke here.
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